You need to know what kind of promotion works best for your genre to maximize sales potential. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. Personalized support from your own personal authors. Use features like bookmarks, note taking and highlighting while reading the book marketing bible. You self publish there is a graphic on the first page inside of the ebook. This was when writers and authors were at the complete mercy of. Many, if not most authors who selfpublish for the first time make mistakes. Having a bestselling author credential on your resume is like a dream for many entrepreneurs. Whether you have your own ebook planned or want to help. Download it once and read it on your kindle device, pc, phones or tablets. Congratulations, now youre a selfpublished author with your book floating around in the world. How to write a book marketing plan for publishing success. Apr 02, 2020 book marketing for selfpublished authors marketing takes planning, organization, and consistent action. Remember, the average selfpublished author is lucky to sell about 100 books.
If you plan on starting your own selfpublishing business then you need to have a business plan and consider the following essential. Marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. Prepare your book marketing plan and you will realize your book sell like gold. I took a year off from writing and marketing for personal reasons. I wont promise that you can be published by the end of the day. Aug 20, 2016 this is where most marketing plans fail you must have a coherent and workable set of actions to achieve each plan, that then lead to each objective and, eventually, achieves your ultimate goal of marketing a self published book. I relaunched the books with a fresh mind and a book signing. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. How to sell more books on amazon self publishing school. Dec 25, 2018 the below book marketing strategies for self published authors represent a highlevel look at various traditional and digital book marketing strategies.
Mar 14, 2018 we have to do things right and set our efforts up for long term sales. This is a fullservice where we work within your budget to get the most out of your promotional dollar. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. May 25, 2015 i just published my first and probably last book, seasons of the heart. Do you dream of publishing a book that will captivate your audience. Ideas might be blogging, social media, ebook promos, and really, everything in between. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Jun 25, 2019 for self published books, some or all of the traditional book marketing functions may be made available from a self publishing service or from other book publishing consultants at a cost.
And while agents may require specific components or formatting, if you plan to selfpublish, the intent is more important than the structure. Ebook business marketing using amazon book publishing. Theres a big difference between making your own book and marketing it. If you follow this guide, youll end up with an exceptional amazon listing, a solid marketing plan, and a book youll be. Marketing takes planning, organization, and consistent action. For selfpublished books, some or all of the traditional book marketing functions may be made available from a selfpublishing service or from other book publishing consultants at a cost. Congratulations, now youre a self published author with your book floating around in the world. Marketing selfpublished books explained in 9 basic steps. As a result, many ebook publishing companies emerged to help budding authors. Amazon is the number one place for readers to find books, so your marketing plan should detail how to market your book on amazon. With these services you will be equipped with everything you need to succeed as a self published author. Online book tour an online book tour is always much more economical than a live book tour, and is a great way to partner with other authors, bloggers, and content creators. Just as with a printed book, if you want to sell your selfpublished ebook, you need to spend some time and effort on marketing.
Marketing your book for selfpublishers and indie authors. But however youre coming around to being an author, understanding the traditional functions of book marketing will help you navigate the publication of. In 10 step plan to promote your book, scott hughes provides valuable advice for self published authors and small publishers. How to market selfpublished books in the digital world. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is.
A collection of poetry of my late mothers poetry collection of over 300 poems she composed during her lifetime and am trying to learn what really does and does not work when marketing your book. Switch to an ebookfirst marketing plan switch marketing images to ebooks, talk about the. Banding together with a few other self published authors from the area, so that the stall is really inviting. Apr 02, 2010 how to market your selfpublished booka plan by bill quain by joel friedlander on april 2, 2010 64 comments last month i published an article called author platform. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. Preplan and book your travel itinerary make sure all of your plane tickets, hotels, and local transportation are all booked well in advance, and are well organized. The next step in how to selfpublish an ebook on amazon is to select your book release option.
Self published author why prepublication book marketing is. Switch to an ebook first marketing plan switch marketing images to ebooks, talk about the ebooks, make ebooks topofmind so more buy those versus physical copies. Our xlibris marketing consultants can advise you on which of our huge range of marketing services best fits your genre, personal goals, and marketing needs. There are hundreds of ways to market selfpublished books. Book marketing plan the definitive checklist book launch. It will follow a highly intricate marketing plan that will ensure its full marketing potential. Sep 12, 2019 20 book marketing tips and tactics for self publishing get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a self publishing author. Building a website is vital to your ebook marketing success. Your strategy could include offering a bonus to people who preorder the book since.
Marketing selfpublished childrens books requires appealing to both kids and adults. Book marketing services as a leading provider of publishing services to authors, we offer a wide variety of book marketing and promotions resources. While writing will get your book published, promotion and marketing is what will get you sales and more readers. Selfpublished ebook awards are the perfect way to get your book the attention. If you follow this guide, youll end up with an exceptional amazon listing, a solid marketing plan, and a book youll be proud to call your own. In this post, well discuss top digital marketing strategies to include in your book marketing plan. How to market your selfpublished booka plan by bill quain. For a selfpublished author, marketing the book can be more important than writing it.
Having all of your self published books available for sale. Your marketing efforts will be focused on the most promising leads, and your customers are more likely to spread the word about your brand yes if you are a selfpublishing author, you are a brand too. By alex palmer jul 24, 2015 social media and other online tools have made it easier than ever for. Selfpublishing and book marketing services bookventure. Personalized support from your own personal authors advocate and blogs comes standard, experienced marketing managers helping you formulate marketing plans that will help sell your book. Promoting your book takes careful planning so you get the most out of your. Ultimately, your goal here is to map out the marketing strategies that you plan to execute. We are now offering complete book marketing services based on our 101 book marketing ideas. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base. An integrated approach to publishing and marketing kindle edition by quense, hank. She has worked in the media industry for 11 years, most recently at time where she launched several digital initiatives including an ipad and. Marketing plays a huge role in any books success, but this is especially true for selfpublished books.
A book launch plan for firsttime authors without an. Weve rounded up the top digital marketing strategies to help both new and savvy indie authors with marketing selfpublished books. But the good news is that marketing is also about fostering. By alex palmer jul 24, 2015 social media and other online tools have made it easier than ever for authors. In fact, with more than 4,500 books published on a daily basis, its more true with each passing day. It works for the wealthy busy professional as well as for the struggling artist short on funding. This, in my experience, is the most problematic aspect of childrens book marketing and something ive yet to nail or test properly. Your book will also be given the best marketing services possible.
Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next. Mar 05, 2020 this can be a great way to sell self published books. Palachuk owns atechnology consulting firm, the sacramento small business server usergroup, and a publishing business, the great little book publishingcompany, while chandler is a former bookstore owner and the. Mar 25, 2020 now is the time to focus on how to market a selfpublished book while so many of us are home and looking for something to keep us busy. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. For a self published author, marketing the book can be more important than writing it. Book signings are a must try local places in your town. Writing a book is a good start, but its not enough. After that just follow the plan, make adjustments when necessary, and listen to your readers. But if you are publishing by yourself and wish to be read by as. But if youre smart and persistent, you could make enough to live off of for a while. Aug 01, 20 promote and market your book like a master. You have two options for releasing your ebook on amazon.
Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Many, if not most authors who self publish for the first time make mistakes. In this guide, we reveal exactly how to strategize online marketing efforts for a selfpublished book. Your work will need exposure and publicity to succeed and every book has a niche or market in which it will excel. It is completely normal because you are trying to do something. Of course you could wait for launch day, but you may be left wondering why the. Miral sattar is the ceo of learn self publishing fast and bibliocrunch, an awardwinning marketplace that connects authors with vetted book publishing professionals like editors, designers, and marketers.
How to market a selfpublished book while youre living the. Bestselling author advice for marketing selfpublished books says. To enroll into this program, you must give amazon exclusive distribution rights to your ebook for a 90day period. Scott allan is a student success coach and inhouse content creator here at selfpublishing school. Learn 10 marketing hacks one self publisher used to get 4 downloads and. Selfpublished ebook business marketing is becoming a popular marketing strategy for small, medium, and large businesses due to amazons enormous search capabilities. Sep 03, 2018 it was a time when self published authors were shut out of bookstore distribution. Create an amazon kindle direct publishing kdp account. It was a time when selfpublished authors were shut out of bookstore distribution. But id bet that for the vast majority of selfpublished ebook authors, it is.
The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. For a more complete list of marketing tactics, visit our ultimate book marketing timeline. What does it take to promote your selfpublished book. In the mid2000s, options such as printondemand and digital publishing that were easier and more affordable than traditional vanity publishing, increased the number of self published books. Two years ago, i self published my first science fiction novel, where the hell is tesla. Marketing selfpublished books, successful selfpublishing, book marketing, marketing plans for authors. The services include quality printing that covers a variety of forms. Book marketing services self publishing self publishing. Here are seven proven ebook marketing strategies you can. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. Two independentpublishing gurus present a keeneyed, thorough view ofthe basics of getting a self published book written, designed,distributed, and publicized. How selfpublished authors get paid for ebook sales tck.
This is a fullservice where we work within your budget to get. Sep 17, 2019 and while agents may require specific components or formatting, if you plan to self publish, the intent is more important than the structure. As a self published author, you should know as much about marketing your book as you do about writing it. Self published author why prepublication book marketing. Before ebooks and selfpublishing became mainstream, the only real option to get your manuscript published was in book form. Identify your future readers so you can find the right way to reach them. After that just follow the plan, make adjustments when necessary, and. If you want your self published book to sell, a marketing plan is a must. A book launch plan for firsttime authors without an online. How to market your kindle ebook in 10 steps business 2. Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your. Weve rounded up the top digital marketing strategies to help both new and savvy indie authors with. That is the first, most essential step to marketing your book.